The logo on BeoLab 17 is placed in the same way a title is placed on the back of a book:
- When mounted on the floor base or floor stand, the logo is readable
- When placed in a bookshelf (using the endcap), the logo is readable
- When mounted on the wall bracket in one of the horizontal positions, the logo is upside down since the intention is a very high placement (in the corner of wall and ceiling).